The challenges

In today’s business-to-business sales environment economic and customer driven changes are forcing organisations to consider the way they add value.

Our clients are experiencing;
Win rate erosion from increased competitionLengthening sales cycles More sophisticated and experienced buyers commoditising your propositionsHigher staff sales staff turnoverBeing pushed down to a lower decision making levelIncreased focus on productivity improvements

Research undertaken by our partners indicate that just providing ‘solutions’ or becoming better at what you do is no longer sufficient to remain ‘strategic’ in the eyes of their customers. It is now essential for sales organisations;
To understand their customers business and key processes To be passionate about the customers business resultsTo build a network of relationshipsTo develop a long term partnership strategy for each account

Advantus has bought together key companies with specialist programs in behavoural change, talent assessments, research data and skills development to ensure our clients have the best available resources to help with the transformation process.